Purina CatCraftternoon
To drive sales of Purina’s premium cat food line, Fancy Feast, VERAFEDE curated a series of focused events among existing fur parent consumers aimed at strengthening product engagement and brand loyalty. Fancy Feast Catcrafternoon was an intimate brand experience for cats and their fur moms, designed to deepen engagement and boost sales for Fancy Feast.
With 27 attendees including 8 Cat Cafe owners, Verafede created a cat-inspired space featuring bonding activities, crafting sessions for cat-use items, product experiences, and expert talks from a practicing veterinarian from Beverly Hills, KittyTektura, and other esteemed resource speakers. A dedicated cat whisperer was also present to ensure the cats’ comfort throughout the event.
Objective
To introduce and strengthen awareness of Purina’s premium cat food products through a fun, intimate, and experience-driven gathering for fur moms.
The Impact
Project Highlights
