Nestlé OFW Business Program

This was in partnership with one of the leading National Key Accounts in the country.Verafede executed Nestlé’s large-scale activation designed to assist OFW's and their beneficiaries to establish a secondary income via the Sari Sari Store business.This helps aspiring entrepreneurs, particularly returning OFWs, start and grow their own retail stores.

Through trained brand ambassadors, on-ground engagement, and practical business training, we supported new store owners with product selection, selling techniques, and daily operations—creating real opportunities for business growth and stronger brand partnerships.