Maggi POSM Placement (2024 Run)
Events & Activation
Branding & Creatives
In-store Activation
Consumer Engagement
Merchandising
Brand Visibility
POSM Deployment
Verafede executed Maggi’s in-store POSM placement campaign to strengthen brand visibility and influence purchase decisions at the point of sale.
Through strategic display execution and on-ground brand ambassadors assisting shoppers, we created a more engaging retail experience that made Maggi easier to spot, understand, and choose.
Objective
To strengthen in-store brand presence by combining effective POSM placement with direct shopper engagement, driving both awareness and purchase at the point of sale.
The Impact
Better Store Visibility
Consumer Engagement
Purchase at Point of Sale
Project Highlights