Maggi's Kusinegosyo Carinderia Detailing 2025

Events & Activation Brand Activation Business Education Field Activation Convention Event Consumer Engagement
Maggi Events

Verafede executed Maggi’s community-driven detailing program to equip carinderia owners with practical knowledge on pricing and business growth while strengthening the brand’s relationship with small food entrepreneurs.

Through on-ground visits to 130 carinderias that culminated to a mini convention, we created both personal and group learning experiences—helping owners address daily challenges, improve operations, and discover new ways to attract customers.

Verafede Separator

Project Details

Objective

Conduct sampling activity for brand awareness, induce trial, and generate sales.

The Impact

130
Covered carinderias in Metro Manila
Better Brand Visibility, Recall, and Sales
Improved Relationship with Carinderia Owners

Project Highlights

Maggi Events
Maggi Events
Maggi Events