Alaska Everyday Milk Day
Events & Activation
Community Activation
Experiential Marketing
Product Sampling
Health & Nutrition Campaign
Brand Awareness
Verafede brought Alaska’s Everyday Milk Day to 947 daycare centers nationwide, delivering a habit-building campaign that encouraged preschoolers to drink age-appropriate milk everyday to get essential nutrients that can support their growth and development.
Through engaging basic nutrition education with a Registered Nutritionists Dietitians in tandem with the preschool teachers, we turned daycare moments into meaningful experiences of the joy of drinking milk everyday.
Objective
To increase awareness and product trial among young consumers by integrating milk consumption into daily daycare activities, supported by education and consistent engagement.
Project Highlights
